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new featureContent Management

Monitor Performance of Content Blocks with Impression Region Tracking

Define impression regions within a piece of content to track how specific content choices (a paragraph, two button-text variations) perform, with per-region metrics for impressions per send, total and unique clicks, and click rate, and custom reports. Turn on Impression Region Tracking for a supported block or define regions in code view with Handlebars or AMPscript.

identifiers
Impression Region Trackingimpression regions
flags
off by defaultno action required
how
Turn on Impression Region Tracking for a content block, or define regions with Handlebars/AMPscript in code view.
who
when
where
Enterprise and Unlimited editions with Marketing Cloud Next Growth/Advanced (or MCAE/MCE+ equivalents) with the Salesforce Foundations add-on.
read it on salesforce.com