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new featureContent Management
Build Personalization Once and Reuse It Across Every Channel
In Content Builder you can define data sources, expressions, and dynamic content blocks once and reuse them across SMS, WhatsApp, RCS, push, and in-app messages. The Data Sources tab organizes Salesforce records, data graphs, offers, Apex, events, and activations into Inputs, Data, and Expressions, and personalization tokens resolve to the same values per recipient across channels.
identifiers
Content BuilderData Sources tabdynamic content blocks
flags
enabled by defaultno action required
- how
- Use the Data Sources tab in Content Builder to build and reuse expressions and dynamic content blocks.
- who
- when
- where
- Enterprise and Unlimited editions with Marketing Cloud Next Growth/Advanced (or MCAE/MCE+ equivalents) with the Salesforce Foundations add-on.