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new featureMedia Cloud
Optimize Ad Targeting with Data 360 Audience Segments (Beta)
Media Cloud can now map Data 360 Segment IDs to downstream ad-server IDs on order submission to build precision-targeting audiences (beta). RFP Management is generally available, and the release adds in-store media campaigns, sponsored products, bulk line-item creation, and custom quote line groups.
identifiers
Media CloudData 360 Segment IDsRFP Management
flags
off by defaultno action required
- how
- Map Data 360 Segment IDs to ad-server IDs on order submission.
- who
- when
- Beta.
- where
- Media Cloud.