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new featureMarketing for Retail
Launch Retail Journeys Faster with Prebuilt Triggers and Flow Templates
Marketing Cloud Next adds prebuilt retail triggers and matching flow templates (Birthday, Anniversary, Visitor Conversion, Reengagement, Replenishment, plus Email/SMS Welcome Series and a New Product in High-Engagement Category trigger), each combining content, flow, and audience rules. New configuration options refine who qualifies (custom inactivity criteria, exclude prior purchasers, high-intent filters, Contact Point DMO channel mapping), and unique coupon codes can be assigned one per recipient via the Coupon data provider.
identifiers
marketing triggersflow templatesCoupon data providerContact Point DMO
metadata types
Flow
flags
off by defaultno action required
- how
- From Setup, configure and turn on the retail triggers; marketers use the related flow templates.
- who
- when
- where
- Enterprise and Unlimited editions with Marketing Cloud Growth and Advanced editions.