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new featureContent Management
Personalize Content in Channels with Scripting Support
AMPscript and Handlebars scripting can now be typed directly into the text areas of the SMS, WhatsApp, RCS, in-app, and push channel builders, referencing personalization strings and data extension fields for per-recipient content.
identifiers
AMPscriptHandlebarschannel builder
flags
enabled by defaultno action required
- how
- Type scripting expressions into the channel builder text areas.
- who
- when
- where
- Enterprise and Unlimited editions with Marketing Cloud Next Growth/Advanced (or MCAE/MCE+ equivalents) with the Salesforce Foundations add-on.