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new featureAI Relationship Research

Flag and Fix Outdated Employer Data with Secondary Research Data Validation

AI Relationship Research can now flag on the relationship graph when a contact's or lead's current employer doesn't match its associated account, and users can open the flagged node, review the discrepancy, and confirm the correct employer. Enable the Employer Verification validation rule in a Contact or Lead configuration that uses CRM and Web sources, and add the validation-enabled component to the record page.

identifiers
AI Relationship ResearchEmployer VerificationSecondary Research Data Validation
flags
off by defaultno action required
how
Create a Contact/Lead configuration with CRM and Web sources, enable Employer Verification, and add the validation-enabled component to the record page.
who
Needs an AI Relationship Research license, Data 360, Einstein Generative AI, and the AI Relationship Research permission sets.
when
where
Enterprise, Performance, Unlimited, and Developer editions.
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