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new featureMarketing Cloud Next
Turn Marketing Leads into Qualified Sales Pipeline with the Buyer Engagement Agent
The Buyer Engagement agent handles inbound lead generation and high-volume outbound nurturing across marketing channels, pairing campaign communications with two-way agentic conversations so sales and marketing share one view of each buyer. Configure it to send personalized emails, handle web chat, qualify leads, and book meetings, integrated with campaigns and brand kits. Available from August 2026 in Marketing Cloud Next Advanced; not supported in Government Cloud.
identifiers
Buyer Engagement agentAgentforce for Marketing
flags
off by defaultno action required
- how
- From Salesforce Go > Agentforce for Marketing, turn on the Buyer Engagement agent template and run the guided setup.
- who
- when
- August 2026.
- where
- Enterprise and Unlimited editions with Marketing Cloud Next Advanced.