Run Self-Optimizing Campaigns with Agentforce Marketing Goals Agent

The Agentforce Marketing Goals Agent picks the best campaign, channel, content, and timing per individual customer, with marketer visibility and configurable autonomy. Turn on the campaign goal options marketers can choose from, and set up Adaptive Campaign Audiences (beta) so the agent can pick the best campaign for individuals who qualify for several. Requires Marketing Cloud Next Advanced (or MCAE/MCE+ equivalents) with the Salesforce Foundations add-on.