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new featureReporting and Analytics
Measure Accurate SMS Click Rates with Bot Click Detection
New human-verified and bot-generated click metrics in Data Cloud separate real customer clicks from automated bot activity in the SMS click rate, and SMS and MMS flows can be configured to respond only when a real person taps a link.
identifiers
bot click detectionhuman-verified clickSMS click rate
flags
enabled by defaultno action required
- how
- Use the new human-verified and bot-generated click metrics in Data Cloud and configure flows to gate on human clicks.
- who
- when
- where
- Enterprise and Unlimited editions with Marketing Cloud Next Growth/Advanced (or MCAE/MCE+ equivalents) with the Salesforce Foundations and SMS add-ons.